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Event Details
Reputation, experience, and values are everything when marketing to the green consumer. Savvy customers must believe your product claims are true and that what you offer - is what they need. Facilitated by a Fortune 500 public relations pro gone green, this interactive session will help you understand your own brand and how to build it to increase sales and customer loyalty. The second in a series of workshops focused on how best to promote your green product or service, this session will walk you through how to maximize the use of advertising, marketing, public relations and sales to build your brand. Other workshops in this series include marketing, public relations, and advertising.
When & Where
Stuart School of Business
Room 580
565 W Adams
Chicago,
IL
Wednesday, June 27, 2007 from 4:00 PM to 6:00 PM (CT)
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Hosted By
Chicago Sustainable Business Alliance
www.sustainablechicago.biz